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Monday, June 6, 2011

Super 8 Trailer

This past weekend the latest trailer for the J.J. Abrams directed and Steven Spielberg produced film Super 8  premiered. The film has garnered intense scrutiny for its highly secretive plot and mysterious internet viral campaign. This of course is old hat for J.J. Abrams who used a similar campaign for his film Cloverfield. I'm interested in how the film does at the Box Office. It seems to me that using a mystery filled viral campaign usually leads to intense disappointment. Simply because a film can never live up to the imagination and anticipation of the audience. When the initial trailer premiered people were speculating that the film could be a prequel or sequel to a variety of Steven Spielberg properties such as E.T. , Close Encounters of the Third Kind or even Gremlins. According to early reviews it is none of those things. It's simply a tale about aspiring filmmaking youths caught up in extraordinary circumstances involving the military and an escaped alien. Which is okay... and interesting none the less...but couldn't they have just told us all this earlier... instead of being so secretive and building up expectations?

Super 8 premieres June 10, 2011 and is rated PG-13.

Initial Super 8 teaser trailer:

For MORE on Super 8 Check out our article Super 8 Extended clip!

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